https://mx.linkedin.com/in/federicohernandezruiz I am driven by the universe of the identity, either as a concept, an expression or characteristic shared by all things. I'm passionate to discover it's expressions and find what triggers the best of each. I'm committed with my clients to contribute to their success by discovering their opportunities, either by positive change or by opening new possibilities through novel ideas, always promoting team work in an open culture. My areas of expertise for the last years are in business consulting, as well as in Marketing, Innovation, Trade Marketing and Strategic design ( Brand, branding, packaging and in-store or retail design), working for multi-national companies such as Kimberly-Clark, Heinz, Bimbo, Kellogg, Walmart, Dawn, as well as national ones like: Grupo Pando, La perla, synBios among others. My collaboration is based in Design thinking methodologies covered by an emotional fitness and awareness for constant development. Expert on Brand, branding, packaging and in-store or retail design. Education: Major in Graphic design, courses on Managerial economics, Printing process, Color management, Product development, Innovation, Design Thinking and how to Scale up businesses. I'm driven to amplify strengths instead of repairing weaknesses. Specialized in FCG and community development. As a designer I approach challenges with a Natural Holistic approach always raised from a specific curiosity moment. I enjoy the ability to collaborate across multi functional boundaries and enroll in multiple team functions with Proactive and Influential leadership. 3 pillars hold my life: 1 Who Am I, 2 What I'm capable of and 3. For what purpose. All three come together in my persona, my family, work and community, All together in a mix of activities, development and projects.